Interactive
Engage and Motivate Audiences with Interactive Digital Signage
Interactive Digital signage is a powerful tool that can be used to improve your business. It’s especially useful when it comes to driving sales, but it also improves the customer experience and helps you gain valuable insights into your customers. Here are just some of the ways your business can benefit from using interactive digital signage:
Touchscreens
The first and most common interactive digital signage experience is when someone interacts with screen content using a touch-enabled screen. Think of wayfinding screens installed in shopping malls and public spaces. Often, people will install interactive tablets which are another great option for displaying interactive content.
The most popular type of interactive content is written in HTML5 and when this type of content is displayed using Stanbol Media Player, all interactivity is retained. Stanbol Media Player will display HTML5 content natively so there is no need to convert it to another format. When Stanbol Content Manager users publish this content, they can choose to transfer all required files to each device ensuring the content will play flawlessly even if there is an issue with the local internet connection.
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Smartphone Interactivity
The second application relates to people who interact with digital screens using a smartphone. This could be an employee who modifies a screen’s programming or launches sales support content on-demand. Think of a salesperson showing a video of a product that isn’t available in-store to a potential customer. In this case, interactivity becomes a key component of the retail store’s multichannel marketing strategy.
There are other examples, such as a store’s merchandising manager who modifies a store’s digital signage content mix to respond to competitive pressures or market conditions. Human resource staff may use interactivity for corporate communications. They can trigger training videos and company information on corporate digital signage screens when on boarding a new employee.
Quick-service restaurant workers can modify prices, add product photos, and edit menu items on the restaurant’s digital menu boards using a smartphone. It’s important to note all of these applications are fully supported by every Stanbol Media version with no add-ons required.
Lift and Learn
The third application is called “lift and learn” and is used in many retail displays. When shoppers interact with a product, let’s say they pick up a smartphone or other electronic device. A nearby digital signage screen will stop playing its programmed content and show the device’s technical specifications.
Each time the person picks a different product, the information automatically changes on the screen. This way the shopper can make a better-informed purchase decision without the assistance of a salesperson. Stanbol Media supports this type of application on Windows PCs and Android devices, like Stanbol’s ST-PL 3700 media player.